Posts Tagged ‘Bucks

Sportscaster Len Berman is author of The Greatest Moments in Sports. You can subscribe to Len’s daily e-mail highlighting his Top 5 sports stories of the day at ThatsSports.com Professional athletes, like many celebrities, are using social media to connect with fans and share their personal lives in ways they never could before. But because [...]

Bacardi recently launched its latest campaign, called “Islands,” which is poised to make a splash (pun intended) in the world of social media — but in the end, what is the company trying to accomplish? Like any successful marketing campaign, a social media push should do two things: build the brand and sell more rum. [...]


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