Posts Tagged ‘branded items

Back in July, Booyah launched Check-Ins for products in the popular MyTown check-in-based game. The company announced today that it has seen, on average, over 350,000 Product Check-ins a week. The feature has also attracted the attention of Pantene and H&M, which are offering exclusive items to players of the game. "For those of you [...]

A new report from Appssavvy claims that "virtual goods may be bringing the largest disruption entertainment, communication and e-commerce infrastructure companies have seen for a long time." The company’s research found that leveraging social activity around virtual goods has been successful in building brand awareness, influencing positive opinion about products, and even driving purchase intent. [...]

7-11 will soon offer FarmVille-branded products that will unlock virtual, 7-11-branded items in the popular Facebook game. Two other games from game-maker Zynga will also get tie-ins with the stores: Mafia Wars and YoVille. Seven thousand 7-11 stores will offer around 30 branded items, including Slurpees and ice cream, among other things. When a customer [...]

As the SxSW conference has grown in popularity, so has its influence. All around Austin for a week every year, techies wander around glued to their phones and listen to each other expound on technical minutia. Over the past few years, companies launched at SxSW have gone on to much critical acclaim (if not always [...]


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