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In: web resources
16 Nov 2010Darren Rowse follows up on last week’s debate with a post detailing his approach to balancing SEO and social media as a blogger. His bottom line: it depends what your goals are, who your target audience is, etc. Agreed. Go to Source
In: web resources
6 Oct 2010This is so interesting to me. Have you ever wondered what the most powerful colors on the Internet are? These are the colors that command attention, the ones that make you look twice, and the ones that increase your click through rate. We all know how important color is to a brand. However, would you [...]
In: web resources
26 Sep 2010Love this article from Linda Bustos addressing the design/usability challenges of offering promo/coupon code discounts while also minimizing their impact on the checkout experience and on your bottom line. Go to Source
Debate whether Google should penalize over paid links all you want. The bottom line remains that Google DOES penalize, when it finds them, and when it wants. And in this case, an online flower shop’s SEO firm bought links for them. Penality ensued, and it figures it lost $4 million in sales from 2008-2009. Good [...]
This is an incredible post on monitoring web metrics and how to segment your data to understand where to create initiatives that will increase your bottom line. Go to Source
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