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Digital Publishing & the Imperative to Preserve the Integrity of Print

26 May 2011

In 2010, Google estimated the number of unique books published in the whole of recorded history at just under 130 million. Josh Koppel, the founder of New York’s ScrollMotion, would love for every one of those volumes to be republished on the new digital platforms made possible by the iPad and other tablets. And that’s [...]

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Tags: baseball cards, creative officer, digital platforms, electronic reading, google, mobile platforms, reading device, tablet treatment, unique books

Playing Hard to Get: Using scarcity to influence behavior

In: web resources

25 Sep 2010

By Stephen P. Anderson Scarcity can be used as a powerful persuasive tactic to influence users’ behaviors and experiences. Microsoft recently announced an upcoming price increase for the XBox Live Gold membership fee. When this news broke, a few retailers such as NewEgg responded by pushing their existing stock of gift cards (selling the membership [...]

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Tags: baseball cards, candy bars, gold and diamonds, gold membership, land grabs, limited edition candy, p anderson, quaint notion, xbox live

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Posts Tagged ‘baseball cards’

Digital Publishing & the Imperative to Preserve the Integrity of Print

Playing Hard to Get: Using scarcity to influence behavior

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