Posts Tagged ‘baby boomers

There is huge demand for versions of web applications on numerous platforms, as many have written about. However, developing for the numerous platforms is an impossible task (at least for just one or two developers) with the onset of the “baby boomers”: iPad, iPhone, Android, Galaxy, Blackberry, Playbook, and many other mobile and tablet platforms. [...]

Jamie Carracher is a digital health strategist with Edelman Digital in Washington, D.C. You can connect with him on Twitter, LinkedIn or read his blog, Aging Online. This year, some of the nearly 80 million Baby Boomers in the United States have turned 65 and are now “officially” senior citizens. Need context? Vint Cerf, Google’s [...]

Most digital media promotions efforts are aimed at Generation Y. Gen Y outnumbers the Baby Boomers right now, 81 million to 78 million, but that does not mean you should ignore the Baby Boomers market. In fact, Baby Boomers are not the technology Luddites everyone assumes them to be. Last year, Jeremiah Owyang and Forrester [...]

Americans are now spending as many hours online as they do in front of their TV screens, according to a survey released by Forrester on Monday. The average American now spends roughly 13 hours per week using the Internet and watching TV offline, Forrester finds, based on its survey of more than 30,000 customers. The [...]

The buzz words continue to be Social Media, SMO, and everything to do with Social Networking, so it is not surprising that we are constantly bombarded via all media outlets with “Are You?” or “Why Aren’t You?” on Facebook and Twitter (and all the many others social media sites). Therefore, I wonder, is our society [...]


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