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Posts Tagged ‘Anderson’

Ms. Taken

19 Jan 2010

“A polite alternative to the 10-foot pole. Such is the premise behind start-up company, Reality Bling’s, Ms. Taken – a new product based on an age-old concept for single women, offering them a way to protect themselves against unwanted suitors in social situations. Reality Bling engaged Hornall Anderson to develop the strategy, naming, identity and packaging for Ms. Taken’s “diamond ring” – inconspicuously packaged in the hidden compartment of a keychain fob, which serves as a delivery device for easy access when needed. We also designed an elegant, upscale ring box for additional storage that also functions as a POS display.

As an added touch of humor, we developed a series of tongue in cheek “Playaz” trading cards featuring 20 different illustrated characters representing the typical unsavory personalities that single women attempt to avoid. The result is a system of guideposts that packages and messages this product in a way that adds value, connects emotionally, and ultimately builds a community of single divas. It’s a great example of how, through strategic brainstorms, innovative thinking and inspired design, we helped bring this small start-up company’s big ideas into fruition.”

“We developed a concept basically via the hint of an idea meant to target women in their 20s and 30s with a sense of humor. The project included packaging an idea and creating a brand around it to which single women could really relate.”

– Larry Anderson, Creative Director of Hornall Anderson

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Tags: Anderson, Anderson Go, Bling, company, concept, Larry Anderson, Ms. Taken, product, reality

Redhook Tripel Belgian Limited

In: web resources

19 Jan 2010

“To reinforce its credibility as a leader in the craft beer industry, Redhook Brewery approached Hornall Anderson to spearhead the design of its new Limited Edition 22 oz. series. We asked ourselves, “What would speak premium without being overly pretentious?” Our solution was an approach that reflects both a handcrafted and premium look & feel.

To emphasize the limited nature of this Tripel Belgian release, each bottle was spray frosted, accompanied by a gold screen-printed caption reading “Limited Release” repeated across the bottle. Finishing it off, we created a slimmer than usual label for more bottle visibility and added the brewmaster’s signature to give it that extra hit of authenticity. Collectively, this small batch limited run series accomplishes what Redhook was hoping to achieve – to provide beer that craft beer drinkers love and respect. Cheers!”

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Tags: Anderson, anderson design, Beer, beer industry, bottle, craft beer, Design, Hornall, hornall anderson, Limited, redhook brewery

Toddler Sucks On a USB Cable, Ends Up in the Hospital [Tragedy]

In: gadgets

8 Jan 2010

Here’s a sad reminder that USB cables belong plugged into peripherals, not children. Toddler Trinity Anderson was playing with a USB cable plugged into a laptop and put it in her mouth, which shocked her and knocked her out.

Trinity remains at Children’s Hospital with third-degree burns on her tongue, palate and lips. She is on sedatives and paralyzing drugs to prevent her from moving and disturbing her breathing tube, Jeffrey Anderson said. She needs the tube because her tongue is so swollen it blocks her airway.

Anderson said he feels helpless as he watches his granddaughter in her hospital bed.

“I want to make it better and there’s nothing I can do,” he said.

Anderson said doctors plan to allow Trinity to regain consciousness in the next day or two to assess how much neurological damage occurred. The little girl wasn’t breathing for several minutes, and her heart nearly stopped beating.

Anderson said doctors expect Trinity to recover from her burns, though she may have lasting cosmetic damage. Right now, the family’s main concern is that the happy, laughing little girl does not suffer serious brain damage, and they hope she is young enough that she can recover any lost capabilities.

This was clearly a freak accident, but it’s a good reminder that while these cables and gadgets we use are now commonplace, everyday items, they still carry a current and should be treated with care. Here’s hoping Trinity makes a full recovery. [Colorado Daily]