Posts Tagged ‘age segments

More than half (51%) of holiday shoppers across 11 countries used their mobile phones for in-store activities such as comparison shopping, getting peer feedback, product information and coupons, according to a new study by Motorola. The survey found 64 percent of GenY (age 18 to 34) shoppers used their mobile phones for in-store shopping-related activities [...]

The number of seniors actively using the Internet has increased by 55 percent to 17.5 million over the last five years, according to a new report from Nielsen. Among people 65+, the growth of women in the last five years has outpaced the growth of men by 6 percent. More seniors are also spending more [...]

Social networking sites in the U.K. accounted for 13.8 billion display ad impressions in August 2009, representing more than 25 percent of all display ads viewed online, according to a new study by comScore. Telecommunications companies were the heaviest social networking site advertisers, serving more than 949 million display ad impressions on social networks in [...]


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