The first real customer experience we have when we get a new product is the package. Of course you might say that with the internet we can buy online and see the product before buying it, I know I get it, but the package design is a very inportant part of the customer experience. The unboxing process is exciting, Apple has shown us that it really matters, and whe have been seeing more and more companies following that wagon.

In this post I decided to look for really cool package designs, but not randomly or super famous pacakges such as the awesome Apple boxes. Therefore, I will list only dark package designs. Some could be described as product designs, such as the "Salt&Pepper Cell", but they are so cool that deserved a spot in the list.

Steve Jobs has always been fascinated by packaging, believing the unboxing routine to be a crucial part of the customer experience. All of Jobs’s products have been carefully packaged going back to the original Mac in 1984. Jobs believes unpacking a product is a great way to introduce unfamiliar technology to the consumer — they explore the components as they unbox them. – Cultofmac.com

Mehmet Gozetlik’s Portfolio

I’m not a battery!

Created by Antrepo Design Industry as “Salt&Pepper Cell” and it is like a D size battery also the dimensions too. Material used is stainless steel and glass, the power indicators on the sides correlate to the amount of spices left in the shakers, before refill time. The color options are Red&Turquoise or Black&white.

Studio43′s Portfolio

Aaron Willard

Kon•verse: Logo and packaging design for a California wine company. The packaging uses a minimalist design approach to capture the essence of the brand.

j Kaczmarek’s Portfolio

Smay Design

ACDC Backtracks Box Set

Packlab

Pop-Up Popcorn

“In 2008 Anni Nykänen [of Packlab] won four awards for her Popcorn concept. Three of them European student design awards at the IOP: Student Starpack Awards. The Gold, Best in Show Award, Marks & Spencers / Korsnas Frovi Sponsored Award as she helped PACKLAB. Lahti Institute of Design to win the Eric Dickens Award for the second time in 2008. Months later her packaging picked up a 2008 Honorable Mention at the Worldstar Student / Packaging Design Competition (International) Award.”

Studio Kluif

A humourous take on copy paper sold by international European retailer, HEMA.

DHNN (design has no name)’s Portfolio

Undoboy’s Portfolio

Furry Utopia – create a new brand called furry utopia selling conceptual design merchandise

Greig Anderson’s Portfolio

Cassette Badge Sets

Being a child of the eighties I have fond memories of cassettes and I have created these limited edition badge sets as a reminder of this past format. There is currently 12 different cassette types by some of the mainstream tape manufacturers that I remember having in my childhood. Each set consists of 6, 25mm button badges which are created as circular crops of the actual cassette artwork. These are attached to a printed cassette back board and sealed in a classic cassette box with a custom inlay card giving a brief history of the cassette format…

Good Creative’s Portfolio

Didac Catalán’s Portfolio

Branden Tintiangco

“Introducing 12 new bottles designed by up-and-coming artists from New York to Hawaii, the 1800 Tequila Essential Artists series celebrates a dynamic range of original artwork on a unique and unexpected medium – bottles of 100% Agave Silver Tequila! Showcasing eleven designs gathered from over 15,000 online submissions, selected by 1800 Tequila, and one special edition “celebrity artist” bottle, this new line is a vibrant example of the undiscovered, yet soon-to-be-recognized talent residing across the country.”

jkr

kr were challenged to produce an eye-catching can which evokes positive associations to the iconic brand – simply, to make a good pack great.The team elected to do this via a full-blooded use of the traditional harp emblem. This approach has resulted in a single-minded design which better acts as a “badge in the hand”

Nuria Herrero’s Portfolio

Isabela Serta

The idea of this project is to promote a more healthy food consumption and, concurrently, to also promote sustainable local agriculture, which involves methods that do not harm the environment, respect workers and animals, provide fair wages to farmers and support farming communities…”

Nanospore’s Portfolio

HOMOGENY is collaboration between Nanospore and Royal Elastics – set for a Fall ’08 release. it features our little nameless friend, which serves as a symbol of the similarity in structure between organs or parts, possibly of dissimilar function, that are related by common descent. Light and dark. Color and monochrome. Land and sea. Love and hatred. Joy and pain.

FIRMA’s Portfolio

We are involved in all stages of a brand development and there is one that we call PACKMAN. PACKMAN means packaging that connects our clients with their customers and sets them apart from their competitors.

Amelia Roberts’s Portfolio

Michael McDevitt’s Portfolio

Client: Mission Product Holding, Inc.

Background: To create a range of packaging that demonstrates a high level of performance and social responsibility while remaining linked to the skin care category.

Kristeen Wegner’s Portfolio

Thorbjorn Ankerstjerne’s Portfolio

A selection of designs for carrier bags for the danish pharmacy chain Apotek. I worked on this project during my placement at Kontrapunkt, Copenhagen.

Miguel Ramirez’s Portfolio

Markus Schaefer’s Portfolio

Transformer Studio’s Portfolio

Isse is a luxury mobile phone brand, producing exclusive jewell phones. Precious metals and gems are used in phone decoration as well as more than sixty techonological processes are applied.

Jeremy Mlodik’s Portfolio

Nuria Herrero’s Portfolio

Michael Freimuth

Michael Freimuth continues his amazing work for Azita’s, this time for their limited edition dry rubs…

David Garcia’s Portfolio

Evan Geltosky’s Portfolio

Sources

• Behance – Package Design
• LovelyPackage

About the author

My name is Fabio Sasso, I’m a graphic/web designer from Porto Alegre, Brazil and I’m the founder of Abduzeedo. I hope we can share lots of information, tips, and ideas through Abduzeedo. Also you can follow me on Twitter or my personal site at http://fabiosasso.com.

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