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Words that Zing
In: web resources
9 Feb 2010
When someone consults a website, there is a precious opportunity not only to provide useful information but also to influence their decision. To make the most of this opportune moment, we must ensure that the site says or does precisely the right thing at precisely the right time. Understanding the rhetorical concept of kairos can help us craft a context for the opportune moment and hit the mark with appropriately zingy text.
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2 Responses to Words that Zing
tuisson
February 13th, 2010 at 3:28 pm
if you are 40
there are less opportunities
to make amends
though depends what you missed out on
craukymuvilla
March 16th, 2010 at 12:16 pm
Sounds like an anthem for anti abortionists. Also sounds like a list of contradictions.