The Nielsen Company measured online buzz around Olympic athletes and found that skiers Lindsey Vonn (U.S.) and Alexandre Bilodeau (Canada) are the most buzzed-about gold medal athletes for their respective countries.

The analytics company compared online buzz surrounding gold medal winners in both Canada and the United States. The data comes from the company’s database, which continually looks at consumer-created online content in the form of blog posts, blog comments, board/forum discussions and threads, group activity, selected Twitter feeds, citations/links to YouTube videos and news stories.

For those following the Olympic Winter Games this year, it might come as a bit of a surprise that Lindsey Vonn — who has commanded 36.22% of total U.S. Olympian gold medal buzz — dominates another fan favorite (snowboarder Shaun White) by more than a 10% margin, especially given the buzz about his Double McTwist trick.

As for Canada, the Olympics homebase this year, ice dancing gold medalists Tessa Virtue and Scott Moir are receiving nearly equal amounts of online buzz with 16.88% and 16.21% of total gold medal winner buzz respectively. The dominate athlete, however, is skier Alexandre Bilodeau how accounts for 23.33%, or nearly a quarter, of all buzz among Canadian gold medalists.

[img credit: tkellyphoto]

Tags: celebrities, olympics, social media, sports, winter olympics

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