What Consumers Will Pay for Online [STATS]

In: web resources

17 Feb 2010

Movies, music, and games top a new list from Nielsen of the content types that consumers are most willing to pay for online. The data, which comes from a survey of 27,000 consumers across 52 countries, also indicates that content created online – like blogs, podcasts, and video – are least likely to attract consumer’s dollars.

At face value, the findings might seem like good news for old media companies that are increasingly eying paywalls as a source of salvation, as consumers did indicate more of a willingness to pay for online newspapers, magazines and radio than their user-generated counterparts. You can see all of the findings in this chart:

However, Nielsen also found that “nearly eight out of every ten (79%) would no longer use a web site that charges them, presuming they can find the same information at no cost.” In other words, unless your organization breaks lots of exclusive and important stories, charging for content will be a major uphill battle.

How do the findings compare to your willingness to pay for various forms of content? Let us know in the comments.

Tags: media, online content, paywalls, trending



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5 Responses to What Consumers Will Pay for Online [STATS]

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Angie J

March 7th, 2010 at 9:12 pm

There are a few shops in an indoor Goth market near where I work that sell the kind of things you do.

There's a shop where a few art students collaborate to make and sell a (pretty good, funny) comic, another where an old lady tatooist and two younger dudes, all with very different styles sell customised cards and all they've got is a few examples of their work and a mobile number for someone to text or call with a description.

I think if you know a few other people who also draw, you could probably produce your own work to sell,

Or you could find a few related podcasts to send your work to either to advertise and participate in their work. I remember hearing a reference to such a podcast in the ipm podcast from radio 4.

Then again if you really want to go through publishers i'd start with the ones that publish sf and fantasy books so you can write in to try and do a few book covers. I hear there's good bucks in that.

Of course if you're going to write to local papers i think it'd probably be worth it to just go on a campaign, spend £500 just sending your stuff to ALL the local papers in England to begin with, and then perhaps to relevant places in Canada, America, Australia… and just make your way down all the english speaking countries.

Might as well think big: why not? I definitely think it's worth it.

Also if you write to the guys in Forbidden Planet down in London and up in Liverpool (or pop round to their shops to see the stuff, it's a revelation man!). It's a nice informal place with decent guys at both stores. They'll probably have a few pointers for you.

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i_like_water2001

March 17th, 2010 at 12:43 pm

I know acidplanet.com has some pretty good podcasts.

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ya.crazy

March 22nd, 2010 at 12:28 am

I am short. So,i work in shipbuilding. Happens that i am one of the very few who can move freely in the double bottom

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dlaszacs

March 22nd, 2010 at 3:31 am

television news and current affairs, shows and movies are classified as per age of the viewer, so it up to the parents or guardians to see to it that kids are allowed to watch what they are supposed to.

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elwood blues

April 30th, 2010 at 4:03 am

the british originated from anglo saxon , celtic and nordic stock. all warrior people, the latins on the continent like to sleep, the northern european peoples preferred to fight

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