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Video Advertising Takes to the Highway
In: web resources
21 Jan 2010If you’re interested in new trends in advertising, you may be interested in the possibility that you will be seeing trucks driving around playing full HD videos. Hopefully you won’t be so interested that you stop paying attention to the road.
Flick Studio is making these trucks with the hopes that companies will be interested in purchasing them for their own advertising purposes. The idea comes from trucks that are already out there, which feature rolling ads. This takes the concept to a whole new (and likely expensive) level.
Information about FlickTruck is scarce. The FlickTruck site only shows a couple videos (which offer no real details) and a GPS tracker tracking the journey of one of the trucks, "Flick-2". However, at the Consumer Electronics Show (CES) in Vegas recently, WebProNews spoke with David McDonald of Flick Studio (FlickStudio.com or FlickTruck.com).
As you can see, it’s a truck with 3 big TVs built in. The displays are higher than 1080p. The are WUXGA and can be viewed easily in broad daylight.
Flick Studio began producing the trucks six months ago, and currently there are only two of them. Those are just to drive around executives who are interested in the technology. Who knows where they will go from there?
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6 Responses to Video Advertising Takes to the Highway
★miss cilla★
February 13th, 2010 at 3:00 pm
Free speech…but…
How does it cross the line? If anything illegal is going on then you need to go to the police/feds.
Midge
February 14th, 2010 at 8:20 am
The positive trend is more "traditional" advertisers, like automotive and consumer packaged goods companies, are moving dollars online, and online advertising will nearly triple in the next 5 years.
The negative is massive audience fragmentation. There are so many web sites people visit. Fragmentation makes measuring audience, which is a key factor of judging media reach for branding purposes, a large challenge.
However, the negative is being balanced by technologies that can target users based on behaviors and other demographics. Large ad networks also make the advertising placement task much simpler.
phil8656
March 21st, 2010 at 11:18 am
Some are using phone DSL. Some may have Satellite feeds like telephones.
Jim
March 22nd, 2010 at 4:09 pm
just keep fighting monsters…it'll take awhile…
Mary J
March 25th, 2010 at 7:21 pm
I would like to know the answer to that also
Anky
March 29th, 2010 at 3:13 pm
Dear Friend, what you have downloaded is Powerpoint "Viewer" and not Powerpoint itself.
Viewer allows you to view any Powerpoint Presentations stored on your computer. I don't think it would help you to create new Presentations.
So, when you open it up, it will ask you to opne any existing Presentation stored on your computer.
What's the difference between Powerpoint and Powerpoint Viewer? Viewer helps you to view any presentation just at a click whereas in Powerpoint, you will need to open file and open Presentation.