SWIX – Measure social media ROI

13 Jan 2010

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic.

SWIX is a metrics tool that measures the success and Return On Investment of social media marketing campaigns. It tracks and trends all the most important data from all of your social media properties.

http://www.swixhq.com/

Go to Source

Tags: investment, marketing campaigns, media marketing, metrics, Return, return on investment, success, SWIX, tool

2 Responses to SWIX – Measure social media ROI

Sane

February 9th, 2010 at 12:46 pm

A "return" is just the amount of money received over and above the amount of money spent on the investment.

To confound the issue, there are several kinds of returns unfortunately. EBIT (earnings before interest and tax) for example, is one kind of return. In this case, the gross earnings (E) are found by taking the gross income and subtracting out the investment costs. Then, to find the return, you must further take out interest paid and taxes paid.

R = cash in – cash out = return; where cash out = investments + tax + interest Typically returns are cited as a percent of investments, which is 100% X (R/investments) = %R (note interest and taxes are not included in the basis). In a publicly held company, returns (R) may be distributed to the stockholders as dividends. In which case, we often call the returns "profits."

Reply – Quote