Reebok is once again looking to stir up the Internet with a racy viral video, this time around featuring Chuck Liddell – of UFC fame — and girlfriend Heidi Northcott working out in the nude. The video, which appears to have been first leaked to TMZ, has the look and feel of being shot without Liddell or Northcott’s knowledge.

However, it’s now being confirmed by a variety of outlets that the stars are in on it and are actually wearing Reebok ZigTech shoes as part of an ad campaign. Liddell has already appeared in other YouTube videos promoting the launch – including this one with some stars from Jersey Shore.

The video follows a series of viral videos launched late last year for Reebok’s EasyTone line, featuring provocative shots and dialogue involving female anatomy. Those ads racked up hundreds of thousands of views, but drew their fair share of criticism along the way. Here’s one of them for your reference:

We have no doubt that the Liddell video will follow a similar trajectory, with the ad already getting buzz both on the web and on television, being featured on Jimmy Kimmell’s show last night (as you can see in the clip here, which, needless to say, may be NSFW).

There’s no question Reebok’s found a formula for generating buzz – but is it the right kind? Let us know what you think of the Liddell ad, and what appears to be a broader strategy for Reebok, in the comments.

Tags: chuck liddell, MARKETING, Reebok, sports, ufc, viral video

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