“To reinforce its credibility as a leader in the craft beer industry, Redhook Brewery approached Hornall Anderson to spearhead the design of its new Limited Edition 22 oz. series. We asked ourselves, “What would speak premium without being overly pretentious?” Our solution was an approach that reflects both a handcrafted and premium look & feel.

To emphasize the limited nature of this Tripel Belgian release, each bottle was spray frosted, accompanied by a gold screen-printed caption reading “Limited Release” repeated across the bottle. Finishing it off, we created a slimmer than usual label for more bottle visibility and added the brewmaster’s signature to give it that extra hit of authenticity. Collectively, this small batch limited run series accomplishes what Redhook was hoping to achieve – to provide beer that craft beer drinkers love and respect. Cheers!”

Designed by Hornall Anderson Design.

Go to Source