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How to use the Google Trends Website
In: web resources
2 Feb 2010The Google Trends Website was made public in 1996 but many marketers on the Internet don’t know about it. Some know but don’t understand it and so don’t get the benefits out of it that are possible.
The Google Trends website is a service offered by Google to users that want to get some fantastic data about keyword searches in the Google search engine. For example if you wanted to know how popular Levi jeans were over the past 6 years you could type in “Levi Jeans” and get data that would show you the search trend for Levi Jeans. It will not only give you the search trend but you can begin to focus the searches on country, city or even by language.
For anyone looking for a Niche to market and make money Google Trends is something they should not do without.
How to use the Google Trends website Practically?
PPC Marketing – If you are primarily a PPC marketer Google Trends is going to help you in your geo-targeting. I was involved in a niche that was hot in the United States but it gradually tapered off in the USA but got real hot in the Japanese market and so you set up your Adwords campaigns to target Japan. Thank you Google for saving me money on advertising and making me money by knowing where the buyers were.
Spying on Competition – To the right of the trends graph there are a list of links that show you articles that are ranked high for the keyword that you chose. Look over those articles, get some ideas, spin it and submit it. Have you seen our page about Online Article Marketing?
Hot Trends for Bloggers – Google Hot Trends is a separate service and URL. When you are blogging you are in need of content and if you want to have something relevant to your crowd that is timely with world events or something else you can use Google Hot Trends to see what is real relevant. Not long ago Tiger Woods went through his hardship with his family and the reporters. If you type Tiger Woods into the Google Trends website you will see the spike that was created over the bad press. I would not use Hot Trends to determine a niche because it is only reporting the hot things that are very current and as we know, news is changing all the time.
Keyword Analysis – The Google Trends website should be a part of your keyword research in conjunction with a program like Traffic Travis (download Traffic Travis for FREE) and the Google external keyword tool. Google trends will save you money from choosing keywords or a niche that is no longer active in a particular country that you may be targeting.
Another cool part of the keyword analysis that I should mention is something I saw in a webinar. The Google Trends website was used to compare “table tennis” and “ping pong”. Which do you think is more popular? Which country would you think either is more popular? Curious? Well I am not going to tell you. Go to the Google Trends website and check it out for yourself. While you are there play with it and see if you should alter some of the marketing that you are doing.
Note – Remember that this is only Google traffic and does not account for the traffic on other search engines like Ask, Yahoo and Bing. Clearly Google dominates as a search engine and gives a good picture of what is most likely taking place in the other search engines.
Bill Wynne has been an Internet Marketer since 1999. He has been successful in a number of niche markets. Recently he decided to create his own blog where he has decided to share his knowledge of Internet Marketing. He offers many free tools and articles like Google Trends Website on his blog as well as special offers.
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3 Responses to How to use the Google Trends Website
Nate D
March 11th, 2010 at 4:00 am
There is no one right way to get at the top on Google (or the others). But chances are the optimized site with the s will be over the unoptimized site.
Dewdrop
March 18th, 2010 at 8:45 pm
I know what you mean. It does not always happen. When it does, it is because these scam site have done a great job of search engine optimizing for these keywords (i.e. "spells").
For your site to appear in the search result, you need to look into the following:
- Good, relevant and rich content
- Strategized the keywords that should drive traffic to your site. Use these keywords. There are tools that shows how under/over used these keywords (especially by competitors) are in search engine queries.
- Have constantly updated/new content
- You web site needs to be friendly towards search engine robots. Use standard HTML tags with proper and meaningful headers and titles. Avoid using flash and javascripting for your internal links and navigation
- Get as many reputable sites/directories to link to you
- Publicise your links in forums (search engines can pick this up too)
- And submit you site to search engines and directory listings. (For Yahoo it is at
This is called search engine optimization (SEO). Its an art. You might want to engage an experienced webmaster trained on SEO to do it for you.
Susie
March 23rd, 2010 at 6:55 pm
Had his wife NOT attacked Tiger the way she did, the whole adultery matter would have been far better cleaned up. Oh, she may have gone on with the pending divorce–but she would have gotten far much more had Woods kept his endorsement contracts. By cause and effect, Tiger's wife shot her own foot there.
But Tiger himself is NO innocent lamb of a victim here, either. For years, he and his PR team, promoted his "Family First" squeaky-clean image which snagged most all of his sweet mega-million $$$ endorsement contracts; in effect—they hired Tiger Woods: Fresh scrubbed clean living All American Golfing legend / Athlete. When Tiger's facade shattered, it left those who paid him those million$ feeling lied to and betrayed—much like his wife. And you thought Hell hath no fury like a scorned woman or wife…….
Yes indeed it is true: Many of the world's wealthy and famous share a bed with lovers ( of the opposite, same or either sex ) outside their marriage ( some WITH the spouses blessing AND consent, wink…..wink!! ), but their spouses don't go using the family car to run them down and later beat their unfaithful near senseless with golf clubs, either. THAT tends to alert the media, paparazzi…….and the police.