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18 Feb 2010Most people regard typos as nuisances, just inconsequential mistakes that cause them to lose a second of time hitting the backspace key. But for Google, typos may equal big business, as Benjamin Edelman and Tyler Moore have estimated that they make the search giant $497 million per year.
Edelman and Moore, who both call Harvard their home, coauthored a paper titled "Measuring Typosquatting Perpetrators and Funders." In a blog post summarizing it, they presented several sets of statistics and wrote, "According to our analysis, 57% of typo sites include Google pay-per-click ads."
Then they made a rather more interesting comment regarding the effect of Google’s connection: "Combining our observations with financial reports and others’ estimates, we conclude that Google’s revenue from typosquatting on the top 100,000 sites is $497 million per year."
Also, Google’s pretty much the only search engine they point a finger at, since not nearly as many ads from Yahoo and Microsoft appear on typosquatting sites.
Now, it’s necessary to mention that Edelman is involved in a lawsuit against Google ("arising out of Google’s use of typosquatting domains to display advertising"), so he may not be the least biased person in the world. The numbers he and Moore presented are still stunning, though, and would remain noteworthy even if halved.
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3 Responses to Google’s Annual Rev. From Typosquatting Put At $497m
Nvrgvup
March 12th, 2010 at 5:40 pm
Delete them without answering, they give up after a while.
MoneyNevrSleeps
March 13th, 2010 at 6:03 am
There is no centralized interbank market for FX so if you wanted volume, you would have to ask your particular broker. First, I have never seen a broker provide this information and secondly, even if they did provide them, it would only pertain to the traders who used this particular broker. The FX market is decentralized and therefore, these volume figures aren't indicative of the crowd.
Over 90% of currency trades are "Over-the-counter" (i.e. trading parties deal direct with each other) and not exchanged-based. Since there is no central exchange that tracks such trades, providing volume is impossible. A possible proxy for spot forex volume is the currency futures, which are traded on an exchange.<—-**
There is a way to get an idea of the volume by…looking at futures contracts. There is an interesting article that shows how you can use the commitments of traders reports on the CFTC.gov website to attempt to forecast the movements of the market.
deane s
March 22nd, 2010 at 12:12 pm
as i understand it, i believe this is allowed, just as long as there is proof of the identity of the person, which there would be when video ecording it.