GMAIL USERS: We hope you’ll join the discussion over on Mashable’s Google Buzz account.

Given the more than 9 million Google Buzz posts and comments already in existence, Buzz conversation is ripe for data mining. Social media analytics firm Viralheat is wasting no time digging through Buzz information and integrating it into its product offering.

Last night, Viralheat began to roll out Google Buzz monitoring — an addition to its already comprehensive social media monitoring service — to existing customers. The real-time Google Buzz data, gathered from more than three million profiles (and growing), is broken down to offer users insight into traffic, sentiment and influencer analytics.

Viralheat’s self-service approach has always allowed customers the ability to build profiles around any topic or subject based on keywords and phrases tracked across social media sites. Google Buzz adds an interesting layer to the data set, making the service the most relevant and current when it comes to online conversation tracking and analysis.

Viralheat’s Google Buzz monitoring:

- filters and sorts posts/comments on Google Buzz by keywords

- tabulates traffic with Twitter, Facebook, blogs, viral video sites and now all the mentions on Google Buzz

- gathers sentiment analysis on Google Buzz posts

- views top authors by volume to identify people that are talking the most about a keyword in Google Buzz

- views total number of unique authors on Google Buzz for a keyword

- offers Google Buzz stats and mentions via platform APIs

Even in light of previous privacy concerns, Google Buzz is fast becoming a conversation hub that’s both an alternative and complement to Twitter and Facebook. We believe that brands and advertisers will want to analyze, monitor and track these Buzz conversations in much the same way that they monitor Twitter mentions now. Viralheat may be first to market with Google Buzz monitoring, but we can safely assume that it won’t be last.

For a quick look at the service’s take on Google Buzz monitoring, watch this video:

Tags: google buzz, MARKETING, social media, social media monitoring, viral heat

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