Here’s an interesting idea. The recently launched service Gatsby aims to connect locals on Foursquare who share the same interests.

The setup is simple. Sign up for Gatsby with your Foursquare account, which will add Gatsby as a friend, and tag yourself with your favorite interests — say, “Water Polo,” or “Cranberries.” (Or, as the site’s screenshots suggest, “Cats” and “Circus”.) Then, continue on your merry way.

As you check in at your usual haunts, Gatsby will automatically determine if there are other Foursquare/Gatsby users in your area who share your affinity for cranberries, and attempt to connect you. When a potential match occurs, Gatsby sends a text message to both parties with the first names of each user and a list of the shared interests. If both agree to connect, Gatsby can also set up a temporary SMS relay so that the users can text each other (and potentially meet in person) without revealing their mobile numbers.

The idea is intriguing, and could really take location-based services to a whole new level by bridging the gap between semi-anonymous lists of check-ins and real-time, in-person social networking. However, meeting strangers face-to-face based on scant social network details is sure to turn some more cautious users away.

What do you think? Could this be the ultimate location-based ice-breaking service, or a recipe for a big privacy nightmare? Let us know in the comments.

Tags: foursquare, gatsby, location-based, Mobile 2.0, social media, social networking, social networks

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