We’ve been following the Drew for Sale Twitter name auction, in which Drew Olanoff’s #BlameDrewsCancer campaign found an innovative new way to raise money for the LIVESTRONG foundation.

TV’s Drew Carey has been continually upping his bid to secure the coveted @drew Twitter name, first pledging $25k and shortly thereafter upping it to $100k if he received 100,000 followers at his current @drewfromTV account by November 9. When the campaign began to spread like wildfire and that limit seemed easily achievable, Carey upped the ante yet again, pledging $1 million to LIVESTRONG if he could reach as many Twitter followers by the end of 2009, with the total donation to be “pro-rated” at a dollar per follower by year’s end.

As if that weren’t enough, the latest in the series of upped pledges basically seals a $1 million contribution to the LIVESTRONG foundation for its cancer-fighting work. Carey now promises to donate that amount once the combined total of both his and Livestrong’s Twitter accounts reaches 1 million followers, regardless of the date. In other words, you can follow either @DrewfromTV or @Livestrong and ensure a $1 donation to LIVESTRONG once the total followers reach a million. The faster news spreads and supporters sign on to follow either account, the quicker the $1 million donation goal will be reached.

We’ve seen a lot of social media campaigns for charity and there’s no shortage of ways to do good on Twitter, but the #BlameDrewsCancer and @Drew auction campaigns stand out as particularly creative initiatives that infectiously spread positivity in the face of a widespread and formidable disease. Have you participated in the campaign thus far? Will you be following @DrewfromTV or @Livestrong as a result of the new auction “rules”?

Tags: blamedrewscancer, drew olanoff, livestrong, social good, social media, tv, twitter

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