When he was interviewed by CNBC at CES, Comcast CEO Brian L. Roberts discussed Comcast’s acquisition of NBC-Universal, but showed real exictement about 3D TV.

Major manufacturers are bringing out 3D television sets this year and already DirecTV, ESPN and Discovery have announced plans to launch 3D cable networks.

You can watch the clip here. The discussion about 3D TV takes place in the first two minutes:

Some analysts predict that more than 40 million 3D TVs will be sold by 2014. The rationale for that sort of growth? As Roberts says in the video, the pricing for 3D TVs is going to be nominal in comparison with current LCD HDTVs.

For instance, Vizio is launching its 3D TV lineup in August, and a 47″ LED backlit 3D model will have a MSRP of $1,999.99 U.S. Vizio’s non-3D LED backlit HDTV sets are priced at $1,799.

I predict that 3D will essentially become a standard feature in the higher-end TV market, which lowers some of the barriers to adoption. Plenty of households are just now switching to HDTV or are looking to upgrade their sets. If given the option to get HDTV or pay a little bit more (or even about the same as a high-end set) to get 3D capabilities as well, that 40 million mark might actually be conservative.

What do you think about 3D TV? What does it need to offer for you to consider making your next TV 3D?

Tags: 3D, 3D TV, CES, CES 2010, comcast, television

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