“The Future of Publishing” by DK (UK):

The original description on YouTube reads as follows:

This video was prepared by the UK branch of Dorling Kindersley Books. Originally meant solely for a DK sales conference, the video was such a hit internally that it is now being shared externally. We hope you enjoy it (and make sure you watch it up to at least the halfway point, there’s a surprise!).

I echo Monoscope: This is genius copywriting.

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