MySpace today launched MySpace Games that creates a more social gaming environment with new tools and functionality for users and developers.

MySpace Games offers improved application engagement and analytics tools for developers on the MySpace Platform.

MySpace provides a platform that supports independent game developers, while giving support for premium games from major development houses resulting in more gaming choices for users and developers a like.

MySpace Platform developers are now able to:

*Review application-specific analytics via a new API, including invitation conversions, active users, notification responses and demographics.

*Build games in rich, 3D-like quality with Unity’s powerful 3D engine and allow

*MySpace users to access the games with a new plug-in. For example, Paradise Paintball utilizes this technology.

*Encourage cross-platform competition with Scoreloop, which allows games on different platforms to share the same high scores, achievements, challenges and buddy lists.

*Utilize GroovyCortex, which is a cloud-based solution for onsite application developers, to provide low latency push data for multiplayer games.

*Track the source of application invitations and utilization to learn how users are finding and choosing specific games.

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