8 logo design mistakes which as a profession logo designer you should not be making as well, as a useful check list for aspects of which a good logo design should consist of.

1. Typography

When designing logo typography plays an important role here are few aspects of typography to consider when choosing typography in a logo.

• Using calligraphy fonts which are hard to read makes it difficult for people to be capable of reading the logo.
• Only use too different fonts maximum, too many fonts within a logo can become design overkill.
• Don’t use ultra thin fonts they are perfect on the web but not so well when it comes to printing the logo design.
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2. Using clipart

Using clip art is the short cut which lazy designers take to produce a logo design. Clipart graphics been used in a logo design project usually makes the end result of the logo look cheap and looks like the logo was created by a child for a school project.

3. Not Creating the logo in greyscale

The logo should look just as good as it does in black and white as it does in colour, always design a logo so it looks good works well in grey scale.

4. Creating Rasterized logo designs

Rasterized logo deigns work well for web but don’t work as well for print for example it’s impossible to scale down a logo to the same size as a football pitch without the logo looking distorted or pixelated, therefore the logo design should always be created so therefore that it is a scalable vector so it can be made bigger without damaging pixels or the overall quality of the logo.

5. Plagiarism

Never copy another brands logo, for example when Pepsi copied coca cola’s logo in the early days when Pepsi was first established. Copying someone else brands logo people we never remember your logo but only the original logo which you copied.

6. Don’t design a logo which fits in with the crowd

You don’t need to create a good logo design by following logo design trends. A good logo design is different and unique, this makes a logo design memorable as well as stand out from millions of other logos from all around the world.

7. Not choosing a good colour combination

Choose a good colour combination colours which are neutral and will worked well with any colour background. A bad choose of colours can be a strain on people’s eyes as well being very difficult to read the logo and not making it very memorable.

8. Too complicated

The key to a good logo design is simplicity when new logo designers start out designing logos they always make the their logos complex by doing the following, adding to much detail i.e. shadows, glossy effects, bevel emboss, gradients, too much text long tag lines, etc simplicity is key to a good logo.

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