If the iPhone is indeed coming to Verizon in 2010, as rumors suggest, is it odd that the network’s latest attack ads on AT&T put the iPhone front and center?

The new holiday ads from the company tackle AT&T’s (lack of) 3G coverage yet again, in a theme similar to the “there’s a map for that” campaign. It’s possible, however, that Verizon is attacking AT&T rather than the phone itself, essentially saying: nice phone, shame about the coverage.

Nonetheless, the ads are a slap in the face to AT&T, which just filed a lawsuit over the “there’s a map” campaign.

What do you think: are the new Verizon ads effective?

Thanks to EricTric for the tip.

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