Powered by Max Banner Ads 

Yesterday, we reported on the firestorm that erupted when popular BlackBerry client UberTwitter added advertisements to its application. The move caught many users off guard (including myself), as it came in conjunction with a new version of the app. In other words, rather than enjoying all of the new features that UberTwitter had added, users focused on the ads and tweeted their wrath.

Some users indicated that they’d even be willing to pay for an ad-free version, and now, it appears UberTwitter has listened. The company has announced that they’re pulling the ads until a paid, ad-free version can be introduced as an alternative.

From the UberTwitter homepage:

“We have been listening and have heard you loud and clear! We will not turn advertisements on again until we can offer a a paid option with no advertisements. The paid version will be less then $5 and will likely be a year long subscription model, i.e. all upgrades for a year. If you purchase during the beta period, the year won’t start until we release version 1.0. Thank you for your patience and your feedback!”

It’s fitting that a company that’s business built on Twitter is extremely responsive to the feedback it receives there, so it’s not too surprising to see UberTwitter pull a quick 180. That said, UberTwitter also shouldn’t be surprised by the reaction they received, as it’s far from unprecedented. In any event, it looks like the users have won this battle in the company’s road to monetization.

Tags: advertising, blackberry, twitter, ubertwitter