Insure.com Sells For $16 Million

10 Oct 2009

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We recently wrote about dominance of number of .com domains and also noted that .com domain registrations were starting to turn around again after a poor 2008. It looks like values of .com domains may be rising as well. Insurance broker Insure.com has sold its name and Web site for a whopping $16 million. The insurance company’s name and URL, which was sold for 10 times more than it was bought for in 2001.

According to this report, the domain name was purchased by marketing firm QuinStreet, which also shelled out $18 million for Internet.com’s tech trade business in August. QuinStreet helps businesses target their customer audiences and generate sales leads.

Other large domain purchases this year include the sale of Candy.com for $3 million, ToysRUs’ acquisition of Toys.com for $5.1 million, the sale of Fly.com to Travelzoo for $1.8 million, and the sale of Ad.com for $1.4 million.

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