Everymoment Now is looking to do just as it says up above, to provide "context and scope to the moments shaping our world." If stories ‘above the fold’ are important and those ‘below the fold’ secondary, then Everymoment Now is looking ‘behind the fold’; that is laterally, through time. Moments connected with an event both above and below the fold are brought next to each other to gain insight into the now.