An Augmented Shaq Is Used To Market Muscle Milk In Ohio

13 Jan 2010

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As augmented reality apps gain buzz, marketers are jumping on the bandwagon. Last year, we saw augmented reality campaigns for everything from BMW sports cars to TOPPS baseball cards. Usually these involve printing out some sort of barcode or symbol and sticking it in front of your Webcam, which triggers a 3D image on your screen projected into your office or living room.

Now Muscle Milk is getting in on the AR action with a campaign targeted to consumers in Ohio. On each bottle of the high-energy drink, there is a square with the number “33.” When you show that to your Webcam, Shaquille O’Neal will pop out of the bottle like a genie on-screen and give a little song and dance about some Ohio landmarks like the Rock’n Roll Hall of Fame. (He now plays for the Cleveland Caveliers).

It’s not really that impressive. The Wow factor of these things should wear off soon. I personally like the Topps baseball card implementation better myself (see video below).

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Tags: baseball, baseball cards, bottle, Cleveland, cleveland caveliers, jumping on the bandwagon, Neal, Ohio, ohio landmarks, reality, Rock, Shaquille, TOPPS, topps baseball card, webcam

4 Responses to An Augmented Shaq Is Used To Market Muscle Milk In Ohio

Michael K

February 8th, 2010 at 8:47 pm

Looking at the ohio state tax faq section, Tax prep is not listed as a service subject to the sales tax, so I was say, no, preperation of a tax return isn't subject to sales tax in Ohio.

I hope that helps.

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zeke

February 9th, 2010 at 1:58 pm

The rubber is 60'6" (60.5 feet) from home. 1 mph = 1.46667 fps.
80 MPH x 1.4667 FPS = 117.3336
60.5/117.3336 = 0.5156 seconds to reach the plate at 80 MPH.

Follow the formula with the rest of your queries.

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