35 Smart Logos With Second Thought To Make You look Twice

10 Oct 2009

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One more logo showcase, but in this one you really will need to look twice! Every logo is carefully picked with second thought and I think such logos are really hard to create. Get inspired, hopefully this article will help you to look different at logo creation – it’s not always just about typography, good looking font and nice animation.

You need to really deliver message to people and you need to deliver the RIGHT message – those are logos, which will be remembered. Of course it’s hard task, but this collection should help to get better!

1. Texas association of stolen children

This one is my favorites logos and it is unforgettable! White playhorse which everybody knows and can recognize with black colored outline of child on the horse and black background which makes an illusion that child had disappeared. Amazing, what designers can create just from shapes and two basic colors!!!

2. Avid Technology

Avid’s logo is composed of simple geometric shapes derived from the fundamental buttons of the digital audio and video solutions: volume up, volume down, play, pause, record and forward, signaling of the companies core audio and video offerings. Company’s name is spelled out in distinctive and abstract letterforms.

3.Bison, Vancouver

Logo design for rock band from Vancouver B.C. This logo is very intelligent solution in my opinion.All what designer did was take all the letters of the word BISON and make them look like a bison body. I like the way how the body details are found within the letters, as tail or horn. The version linked seems like a much easier execution.

4. Eight

Really original and fresh logo design with variations of an 8 to made word eight. Even the placing of TM is placed in the right place to create an angle and clarity of the design.

5. One Degree

This logo was created to drive public action on climate change. If everyone could change their behavior by just one degree, we could change the future of the planet. Both – number 1 and symbol of degree represents a person and meaning of conception.

6. Lets fix this

This logo was created using different colored puzzle pieces locking together in the shape of a cross and represents how many parties can come together and fix their own problems in an online resource.

7. DJ Loop

Don’t need any explanation .Simple, smart and clear.

8. Friedman psychology group

Butterfly, two faces, person with wings or maybe inkpot? Freedom of mind. Fantastic and awesome representation of the field it was designed for.

9. Guild of Food Writers

Logo for guild of food writers. Spoon within a true nibbled fountain pen. There is a meaning!

10. CSCN

The idea of this logo, which is designed for Consumer Society and Citizen Networks, of course was to show the protection of the consumers. There is combined a well-known symbol of the market such as the bar code (which graphically looks like the rain) with an ordinary umbrella (symbol of protection).

11. Push The Bottle

Manipulation of the words within the clever graph representation.

12. Invisible Agents

They provide custom data driven web and application solutions and enables designers to incorporating their graphics into this solutions.

13. Piano Forest

You can see forest and piano keys and can see them together…So clever and clear!!!

14. Wiesinger Music

This logo is the sort of simple excellence that can inspire. Great monogram. Smart solutions.

15. Logotomy

Logo design for personal name. It speaks by itself and the opened forehead is what draws you into the surprise of a TM…

16. Tidy Tom’s

Great, captivating and very well balanced illustration! Quick recognition, and the strong horizontal and vertical orientation representing stability, integrity and spells out companies name.

17. Fold It

Can You Fold it? Do You see the integration of the F and I? Looks really slick and nice, great concept!

18. Frogami

Origami frog and the word derived from origami and frog. Clever!

19. Shocked

Powerful! Nice interpretation about socket and shock!

20. Foot

Foot with foot in the right direction. Surprisingly easy to be read!

21. Stephenson, M.D. Foot

Logo for orthopedic surgeon specializing in feet.Nice mark – perfect and friendly for the name.

22. I Hate You

Clever and well made logo, true power of typography. Playing with words we can reach stunning results, such I Hate You!

23. Horror Films

So simple logo but such great concept behind it. Could be a film reel, could be a mask. Fantastic!

24. Mill

The Mill is a post-production and visual effects company in the UK.! If the logo was seen only on its own it would not have the strength. Mill logo is hard to forget because of connection to The Mill – so strong and simple it is.