2009 December - Programming Blog

Archive for December, 2009

31 Dec 2009

If you ever thought startup life would be about champagne toasts and million dollar term sheets then you need to get back in your time machine and set the dial for the nineties. If there’s one thing we learned in the latter half of this decade, it’s discipline. To say that it was a tough year, would be an understatement. But those of us who stayed lean will be back for 2010. While the below concepts weren’t invented this year, they certainly hit their stride in 2009.

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1. Outsourced Labor: Rather than hiring onsite staff, more companies flocked to services like Mechanical Turk and Crowdflower to fulfill simple tasks. Companies listed their jobs and thankfully, a temporary workforce was there to get it done.

2. Cloud Scalability: Rather than paying for a slew of dedicated servers, startups took advantage of elastic workload tools like Amazon Web Services and Heroku. These services kept our site running during huge traffic spikes, but they ensured we weren’t burning cash in the downtime.

3. Web-Based Project Services: Google Apps made huge headway in 2009 as companies migrated from Microsoft to the cloud. Many startups began using real-time cloud collaboration tools to organize their projects, while others looked to customer service sites like Get Satisfaction and Zendesk to manage complaints.

4. Monetization: While consumers will settle for free products, premium services demand a certain level of competence. According to 37signals CEO Jason Fried, “the most intimate transaction between people is money”. In other words, if you put a price on your product and users paid it, you got your feedback. From paid iPhone apps to subscription music services, businesses in 2009 got the feedback they needed to find out if their products made the cut with consumers.

5. The New PR: From soft-spoken Zappos CEO Tony Hsieh and his Twitter empire to fast talking Gary Vaynerchuk and his wine podcasts, startup leaders opened the kimono and engaged with stakeholders. Communities don’t get built on autopilot or by a ghostwriting marketing intern. To grow social capital, we learned that we need to put ourselves out there (flaws and all) and treat our audience members like the intelligent beings they are.

Thanks for reading ReadWriteStart in 2009. We look forward to a great 2010 with you and would like to wish you a Happy New Year.

Photo Credit: Windell H. Oskay, Optical Illusion

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Tags: amazon web, champagne toasts, mechanical turk, Tony Hsieh, traffic spikes

Laptops in the Year 2000 Were the Smartphones of Today [Decades]

In: gadgets

31 Dec 2009

Now I want you to close your eyes and squint really hard. Because I’m going to tell you about a time that feels ancient, a time when Sony made some of the baddest laptops around.

Way before the internet made the idea plausible, Sony was ripping optical drives out of laptops to make them as portable as possible. One such computer, the $1,500 Sony VAIO PCG-SRX99 (circa 2001), weighed just 276lbs and made do with a 10-inch screen.

Inside, it had plenty of power, an 850MHz Pentium III-M, 256MB of RAM, and 802.11b for wireless networking (if you could find a wireless network, that is). Plus it had 20GB of storage, FireWire and even one USB port.

(I’d mention that it ran XP, but that part is a bit too familiar for nostalgic comfort.)

Today, the closest analog to the PCG-SRX99 is a netbook. For about $300 and a weight just shy of 3lbs, you can score a system that, from the outside, is remarkably similar. And on the inside, its clock speed has about doubled, plus there’s anywhere between 4x and 8x the amount of RAM and storage.

But if you were willing to look a bit beyond skin deep, I’d argue that the contemporary smartphone is more similar to the PCG-SRX99 than the netbooks of today. Take the iPhone 3GS. In terms of sheer tech specs, it’s pretty much a midrange smartphone…and it’s about identical to our retro Vaio.

The 3GS has a 600MHz processor and an identical amount of RAM to the PCG-SRX99—256MB. And it holds anywhere from 16 to 32GB in flash storage. Amenities like Wi-Fi (faster 802.11g). Turn to a company like HTC, and you can double the RAM while including a processor as fast as 1GHz.

Still, while Sony’s Vaio PCG-SRX99 couldn’t fit in our pocket, we’ve championed its form in an entire wave of cheap, portable computers today. Oh, and that whole ditching the optical drive idea? Sony spotted that trend a mile away. [Product Page and Review]

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Tags: 3gs, cheap portable computers, PCG-SRX, RAM, Sony, sony vaio, sony vaio pcg, storage, storage firewire, VAIO

Thorium, the Next Uranium [Science]

In: gadgets

31 Dec 2009

Wired has a fairly epic look into a material that could make nuclear power both clean and safe called thorium—named after the Norse god of thunder. Of course, scientists recognized its promise back in the 1950s.

Whereas uranium is extremely rare, requires purification and creates waste that will be with us for hundreds of thousands of years, thorium is extremely common, burns more efficiently in reactors and leaves less, less radioactive waste (that can’t be turned into a nuke).

In fact, if it weren’t for the Soviet Union building uranium reactors in the 60s (and us responding in typical Cold War fashion), we’d probably be using thorium today.

But as Wired explains, thorium may be poised for a comeback. [Wired and Image]